Mergers & Acquisitions
AdMedia Partners - AdMedia Partners Advises PulsePoint Group in its Acquisition by Olson
2014 JAN 4 (VerticalNews) -- By a News Reporter-Staff News Editor at Investment Weekly News -- M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as the exclusive financial advisor to PulsePoint Group, a management and digital consulting firm, in its acquisition by Olson, one of the top five independent full-service digital agencies in North America.
The addition of PulsePoint's strategic expertise and tools further strengthens Olson's well-established digital creative and executional capabilities. Olson Chief Executive Officer John Partilla said Olson chose PulsePoint because of the caliber of the agency's talent, a client list that includes blue-chip brands such as Toyota, Novartis and Delta Air Lines, and its outstanding proprietary tools such as the cloud-based Social Media Accelerator application, which helps marketers develop strategic social media plans to achieve specific campaign objectives ...read more
AdMedia Partners - Marketing and Media M&A Expected to Remain Strong in 2013 Finds Annual AdMedia Survey
2013 JAN 30 (VerticalNews) -- By a News Reporter-Staff News Editor at Mergers & Acquisitions Week -- According to a survey released by M&A firm AdMedia Partners, an overwhelming majority (81 percent) of senior executives at leading content, marketing services and marketing technology companies believe mergers and acquisitions by strategic buyers in the industry will rise in the coming year. At the same time, the survey found that interests in further expanding into "hot" areas such as mobile, analytics, social marketing and digital media have sobered from previous years. Nonetheless, the survey shows that mobile remains the area of greatest expected opportunity and a clear driving force behind continued change in the marketing and media landscape ...read more
AdMedia Partners - AdMedia Advises BLiNQ, a Leading Facebook Advertising Media & Technology Company
2012 SEP 5 (VerticalNews) -- By a News Reporter-Staff News Editor at Mergers & Acquisitions Week -- M&A firm AdMedia Partners announced that it acted as exclusive financial advisor to BLiNQ Media LLC, a leading social engagement advertising media and technology company, in its acquisition by Gannett Co., Inc., an international media and marketing solutions company.
Founded in 2008, BLiNQ has managed social media marketing campaigns for more than 600 of the world's largest advertisers. As the leading innovator in social engagement advertising, BLiNQ delivers rapid, scalable results through a blend of technology, experience and proprietary processes. The company, with headquarters in New York and offices worldwide, has become widely successful as one of only a few companies providing a technology dedicated to managing ads that engage consumers and build brands on Facebook ...read more
AdMedia Partners - Research Acquisition Highlights Uptick in M&A Activity for Professional Services and Marketing Services Companies
2009 NOV 25 - (VerticalNews.com) -- M&A firm AdMedia Partners announced that it advised Monitor Group in its sale of Grail Research, a global strategic research and decision support firm, to Integreon, the global leader in integrated Knowledge Process Outsourcing (KPO). Grail's 200 worldwide employees deliver market intelligence and strategic research that global corporations such as Microsoft and Estee Lauder use to make decisions in today's rapidly changing business environment ...read more
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